Team
Founded in 2018, the ICL agency helps tech companies to develop and execute communications and community growth strategies. Our services can be integrated at any stage of the business, whenever you seek to promote a new narrow-focused project or bring an established company to a mass audience.
With 10+ experience working in the intersection of advanced technology and media, we're constantly looking for a dare to put our creativity to the test and
overachieve challenging objectives.
Founder
Alisa Zhur (Alice)
Founder of ICL Agency and Placed Network. Author of the Everything is PR newsletter
Petroleum Engineer → Government IT project lead → Lead BD in tier-1 media → Founder. Paris-based with a global network across Finance, Fashion, Music, and Entertainment. Produced 500+ campaigns, landing stories on NYT, Bloomberg, Billboard, Vogue front pages. Named in Top 10 Web3 PR Agencies 2025 and Women in Tech by IBtimes. Public speaker, angel investor. Aspiring drummer.
10Years in PR & sales
80%Av tier-1 media hit rate
5Unicorns worked with
$1M MRRSales
Our advisory board includes people who have worked with Samsung · Heineken · General Motors · UBS · Bentley · F1 · Huawei · BNY Mellon · Walmart · PSG · Netflix · Red Bull
Partners
Team
Alisa
Account manager
Gerard
Account manager
Mia
Advisor
Samsung · GM · Bentley · Huawei · Nexo
Ryan
Advisor
UBS · BNY Mellon · Valkyrie · Business Insider