All case studies
Creator campaign for Perplexity
Custom approach from an ICL partner. Below: Perplexity on X, eight creators, one week, April 2026.
Campaigns for
AI
Influencers
809
K
Total views
1,061
Bookmarks
283
Real conversations
39
Posts
Sponsored posts on X typically generate near-zero replies and almost no saves.
This campaign drove 283 real conversations, 510 shares, and 1,061 bookmarks. Bookmarks ran at 72% of likes. The posts earned another 11,700 views in the three months after the campaign window closed.
Our two highest-output creators had under 38,000 followers each and out-delivered accounts three times their size, returning 8.3x and 4.9x views per follower. Eight distinct content angles, so nothing read as a copy-paste brief. Posts sequenced into coordinated waves: four days above 330 engagements instead of one spike that dies.